We gather engagement metrics from our online commuter tools: NuRide & eCommuter, event participation statistics, and through commuter surveys.
We encourage activity using our Twitter handle @NeponsetTMA and we provide incentives for those to follow, post pictures, retweet and mention us.
According to the US EPA's Best Workplaces for Commuters, it is only with consistent and extended exposure to information and marketing will commuters change their behavior.
Therefore the TMA designs programs for maximum visibility so that members and their commuters are regularly exposed to the variety of commuting options available to them. From posters and emails to table events held on-site, the goal is to tailor a program to fit the corporate culture at each member location. The TMA can also provide you with a customized packet of materials to distribute to new employees during orientation. Materials help bolster recruitment efforts to attract valuable employees.
Some of the marketing efforts we do:
We bring everything for these events—tablecloth, assorted decorations, banners, marketing materials and prizes. Keep an eye out for us at your workplace or residential location!
The Neponset Valley TMA rewards those who commute sustainably! Participate in our commuter challenges for chances to win great prizes.
From posters and emails to promoting regular awareness events and new commuter orientation materials, the NVTMA provides professional quality marketing services.
The main goal of the Neponset Valley TMA is to reduce the number of cars on the road to alleviate traffic congestion and improve air quality.
5 Wheeling Ave # 2,
Woburn, MA 01801